Creating a moving virtual celebration
Dame Kelly Holmes Trust
Client
Dame Kelly Holmes Trust
Services
Virtual Conference
Video Production
Following 8 months of life-changing mentoring support with top athletes, The Dame Kelly Holmes Trust hosts an annual event for its young people on the program, for a day-long celebration to recognise their growth. When the event was threatened by a national lockdown, we still found a way to make it happen virtually, to create a memorable and moving event.
Approach
To keep our audience engaged throughout, we segmented the event through a mixture of:
Showcasing inspirational stories
Speaking directly to schools watching
Live Q&A's
Surprise guest appearances
The result
A new way to celebrate, one happy charity
The finer details
To make the virtual celebration a success, we kept it short, compelling and moving. Our makers:
- Created the event strategy and creative
- Managed production throughout the event
- Set up schools across the country with the right tech to join seamlessly
- Created a moving wrap-up video of the program, from start to finish
